I will learn how healing it is to consider a change of perspective. When I will no longer be trapped in the drama as a victim, I may consider whether there is even a gift hidden for me in this stressful situation, because I am a Bowspirit Kid.

Companies that understand their CSR activities merely as "add-ons", as nice additional services that have nothing to do with the business model and the core business processes, fall short. The Bowspirit Kids initiative now offers companies in the transport and tourism industry an unprecedented opportunity to demonstrate their social commitment.

We have already explained elsewhere that the purchase of an older passenger ferry is not more expensive than the construction of a land-based facility of comparable size. The same applies to ongoing operations. As a result, the per capita costs per day will not be higher than for rehabilitation measures on shore in Germany.

Many editors in business newsrooms across Europe are wondering why they have been receiving regular releases from us since the end of last year. A non-profit organisation from far away Lübeck (Germany) is considered at best a topic for the category "social affairs" ... Far from it!

With our project we would like to help seriously ill and traumatised children and youths to come to terms with what they have experienced. It is about integrating something that has happened into one's own life and learning how to deal with it. Some people wonder why we have initiated such a project for this clientele.

From the financial requirements for the Bowspirit Kids' project, some might conclude that "the rich" or "large foundations and companies" should take responsibility for it. This idea is fundamentally wrong.

There are obviously some fixed points in our project where the essentials are seemingly invisible to outsiders, even though they are obvious to us initiators. Please let us talk about this in a small series of news articles starting here, so that you can also say "I can see rightly not only with my heart, but also with my eyes and my mind".

Fiiiiinally it's happening - my shop is open🎈🎈🎈!

Bowspirit Kids would like to thank all participants of this year's Shipbroker's Dinner in Lübeck for their generous support of their project.

The Bowspirit Kids Group has been nominated for the Mynewsdesk Digital PR Award GSA in the category "Best NGO Newsroom". Every year Mynewsdesk honours particularly successful and inspiring PR work with this award in a total of six categories. A selected jury of experts now identifies the winners in the various categories on the basis of a fixed catalogue of qualitative and quantitative criteria.